Project Description

"Pedal 4,800 km. Climb 53,340 meters. Conquer three major mountain ranges. And cross 12 U.S. states.
No stages. No designated rest periods for food and sleep. It’s a nonstop race pedaling from coast to coast. The Race Across America (RAAM) is the world’s toughest ultra-distance cycling race in the world."

This blog post profiles Peter Smeets, an extreme-sport athlete and CEO of Officebricks. I interviewed Peter about the RAAM and translated his experience into business insights.

Photo: © Peter Smeets  

Project Details